ANALISIS KEPUTUSAN BERKUNJUNG MELALUI ELECTRONIC WORD OF MOUTH, PRODUCT, DAN BRAND
نویسندگان
چکیده
منابع مشابه
Electronic Word-of-mouth: the Moderating Roles of Product Involvement and Brand Image
Purpose: As an Internet-based version of word of mouth, electronic word-of-mouth (eWOM), the new information presented from the perspective of consumers who have purchased and used the product, have become a major informational source for consumers. The purpose of this paper aims to investigate the influence of eWOM on purchasing intention. Moreover, this study examines the moderating effect of...
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Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
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Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...
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ژورنال
عنوان ژورنال: Jurnal Ilmiah Hospitality
سال: 2020
ISSN: 2685-5534,2088-4834
DOI: 10.47492/jih.v9i2.296